CHAPTER 12 CASE STUDY MINUTECLINIC

Which elements does MinuteClinic focus on with its marketing mix? What else could they try? Electronic records also make it possible to instantly transfer information to the patients primary physicians. The lines became so long that they created childrens areas to make the wait easier for families, add-ing televisions, videos, and coloring books to keep little ones entertained and fostering what Donna Haugland of MinuteClinic describes as a community-building environment. Staffed by nurse practitioners and physician assistants who specialize in family health care, MinuteClinic provides basic medical services for common ailments such as ear in- fections and strep throat. In what way did MinuteClinic demonstrate reli- ability and responsiveness during the flu outbreak in Minnesota?

It is amazing what practitioners can do in the right environment and given the chance. Home Documents Chapter 12 Case Study: MinuteClinic health care centers are open seven days a week with later hours than traditional doctors have. CVS acquired MinuteClinic in July and an-nounced plans to grow from locations to nearly The response to the clinics has been overwhelmingly posi- tive. The fact that they are located in convenient retail settings, usually attached to a CVS drugstore where the prescrip- tion can be filled in one stop, adds to their growing appeal. CEO Howe praised the good work they did during the flu crisis:

MinuteClinics ability to handle widespread health emergencies within a community was tested when Minnesota was hit with a string of fl u-related deaths in An electronic medical records system stream- lines the process for each patient by generating educational materials, invoices, and prescriptions at the end of the visit. Even the AMA is advising traditional physicians to consider changing their practices to better compete with retail clinics by extending office hours, offering same-day appointments, or even doing away with appointments al- together.

Do they incorporate any elements of mass customization? MinuteClinic health care centers are open seven days a week with later hours than traditional doctors have.

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Case studY MinuteClinic health care centers are open seven days a week with later hours than traditional doctors have. CEO Howe praised the good work they did during the flu crisis: The fact that they are located in conve-nient retail settings, usually attached to a CVS drugstore where the prescription can be fi lled in one stop, adds to their growing appeal. An electronic medical records system streamlines the process for each patient by generating educational materials, invoices, and pre-scriptions at the end of the visit.

Some locations also offer vaccines and physicals.

chapter 12 case study minuteclinic

ASAP case study needed. Instead of boosting staff at all facilities in the Minneapolis area, the company chose a hub-and-spoke approach for better inventory control, offering the shots in only eight MinuteClinic loca- tions.

Even the AMA is advising traditional physicians to consider changing their practices to better compete with retail clinics by stusy office hours, offering same-day appointments, or even doing away with appointments al- together.

Chapter 12 Case Study: Rebecca Patchin explains, The AMA is concerned about patients who would seek care in a freestanding clinic and have a more serious dis.

chapter 12 case study minuteclinic

The lines became so long that minuteclinnic created childrens areas to make the wait easier for families, add-ing televisions, videos, and coloring books to keep little ones entertained and fostering what Donna Haugland of MinuteClinic describes as a community-building environment. Electronic records also make it possible to instantly transfer information to the patients primary physicians. A Harris Interactive poll reported that 92 percent of the people who visited a retail clinic were satisfied with its convenience, 89 percent were satisfied with the quality of care they received, and 80 percent were satisfied with the cost.

ASAP case study needed. Which ele- ments does MinuteClinic focus on with its marketing mix? They hired supplemental nursing staff for mniuteclinic clin- ics and administered up to shots a day in each. How did it impress customers with tangible physical evidence that the clinics cared about them? MinuteClinic, which opened its fi rst location inwas the pioneer of in-store clinics and an innovator in what industry analysts call the retailization of healthcare.

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Chapter 12 Case Study: MinuteClinic by Jorge Monroy on Prezi

Some locations also offer vaccines and physicals. Even the AMA is advising traditional physicians to consider changing their practices to better compete with retail clinics by extending offi ce hours, offering same-day appointments, or even doing away with appointments altogether. Staffed by nurse practitioners and physician assistants who specialize in family health care, MinuteClinic provides basic medical services for common ailments such as ear in- fections and strep minutecilnic.

Some locations also offer vaccines and physicals. A Harris Interactive poll reported that 92 percent of the people who visited a retail clinic were satisfied with its convenience, 89 percent were satisfied with the quality of care they received, and 80 percent were satisfied with the cost. MinuteClinic healthcare centers are open seven days a week with later hours than traditional doctors have.

chapter 12 case study minuteclinic

Do they incorporate any el-ements of mass customization? Post on Jun views.

Howe insists they are not trying to replace the traditional family physician, however; they simply want to offer a convenient, low-cost alternative for patients with minor illnesses. Staffed by nurse practitioners and physician assistants who specialize in family health care, MinuteClinic provides basic medical services for common ailments such as ear in- fections and strep throat. They hired supplemental nursing staff for those clin- ics and administered up to shots a day in each. The response to chapher clinics has been overwhelmingly minuteclinix tive.