New perspectives on marketing Focusing specifically on grocery stores and supermarkets, this video examines the collection of use of consumer data. However, reading between the lines it is clear how vast quantities of data can be utilised for effective decision making. Posted May 18, Do you know of other videos that would be helpful for the ITGS case study? Walmart reportedly adds 1 million records each hour to its database, which tops 2. Leave a Reply Cancel reply Your email address will not be published. This link was very kindly shared by a fellow ITGS teacher.
How Companies Learn Your Secrets is a very long but very revealing article about retailers’ tracking of customers. For our mock, we got questions written by the teachers, and the 12 mark one was about an implementation strategy for the new system. Posted September 18, This infographic covers one of the key aspects of the case study — the sources from which data is collected. Reading about the schemes, their benefits, and how the supermarkets use the collected data provides an interesting insight into the case study. Create an account or sign in to comment You need to be a member in order to leave a comment Create an account Sign up for a new account in our community. How are you all preparing for paper 3?
The videos cover a wide range of examples and data types from customer purchasing histories to GPS location data, with lots of ideas that could be applied to the Asociacion de Supermercados Independientes in the case study. A key part of the case study process is performing primary research, which may be in the stuvy of interviews, trips, or visiting speakers. Learn how your comment data is processed.
It contains a variety of secondary resources — mainly videos — that explain the concepts of Big Data and the itga related to loyalty cards. This is a revealing video interview with Edwina Dunn and Clive Humby, the couple responsible for the huge successful of Tesco’s Clubcard loyalty card scheme. How supermarkets get your data – and what they do with it is excellent background reading which does exactly what the headline says – and gives some good, specific examples igs big data use.
The aim of this lesson is to understand a little bit more about Big Data in general, with students research the relevant technologies and processes in a variety of industries.
In this case facial biometric data is being used in the same way as a 2105 loyalty card number – meaning even customers without a Tesco Clubcard can be tracked. This first infographic gives an overview of the topic, covering some key concepts and explaining the stidy size of Big Data — much bigger than any traditional database.
It is often vague and contains too much extra material. This site contains resources for ITGS teachers and students, including a sample chapter, exercises, lesson ideas, and further reading.
Click on the infographics below to view the full-sized versions: Save my name, email, and website in this browser for the next time I comment. With the May IB exams just around the corner, it is time to start revision of all topics on the ITGS syllabus, including the paper 3 case study.
A brief video focused specifically on supermarkets which explains some of the ways Big Data can be used — for example, to determine which products to place near each other on the shelves. Also, its hard to find past-papers for this subject.
Studying for the ITGS Case Study 2015
A good article for the case study, as such data can be collected and analysed as part of a Big Data system. This is the process of using Big Data to determine the highest price a customer is likely to pay for a product.
This site uses Akismet to reduce spam. However, reading between the lines it is clear how vast quantities of data can be utilised for effective decision making.
5 Big Data infographics for the ITGS Case Study
By thepositiveclubApril 30, in Other Subjects. You might also enjoy reading: Please casr a comment below. This book explains how the utgs was devised and successfully implemented. The Washington Center for Equitable Growth has some more examples of this type of discrimination.
The following sites have very useful resources that can aid students in this initial secondary research: Next Spam and Phishing Examples: With lots of specific examples and clear technical detail, this article is an essential ready for teachers and students studing the case study.
The examples in this article include trying to group delivery times for online orders so they can be performed with fewer vehicles. Using Big Data to Improve the Customer Experience This video from Oracle — who produce Big Data solutions — examines the process and benefits of Big Data analysis using a detailed case study of an online video store.
Sign in Already have an account? Walmart reportedly adds 1 million records each hour to its database, which tops 2.
New perspectives on marketing Focusing specifically on grocery stores and supermarkets, this video examines the collection of use of consumer data. This task is designed to help students understand the hardware, software, and network technology that is commonly used in supermarkets and might therefore be used by the independent supermarkets in the case study.
5 Big Data infographics for the ITGS Case Study 2015
How Companies Learn Your Secrets is a very long but very revealing article about retailers’ tracking of customers. Definitely worth a watch, as it covers a lot of the key terminology in the case study document.
This could be particularly effective on websites where customers cannot see the price others are paying.