Scenes that draw wolf whistles, laughter or tears are being academically dissected by management students. Lagaan was different from others in the sense that it was with the hitherto unsuccessful director, an unusual script being treated in an unusual manner, a long schedule in a small town, in hostile climatic conditions and a tough and exacting working culture. India being taken up for research and as case studies by B-schools across the country. And Aamir has already got a publicist in place to do all that: Directors stress that their subjects are well researched and often reflect real-life situations.

Bhuvan, a young villager, accepts the challenge and creates a team who wins the match against the British. Meanwhile Ashutosh got an attack of slip disk. Will be displayed Will not be displayed Will be displayed. This was to ensure that there is no loss of commitment at a later stage. The most important virtual banking services are lagaan banking, mobile banking, Internet banking and ATM banking.

Lagaan case study iim

Imagine creating buzz in the land of big buzz. The shajanand tower, their stay at bhuj was a messy place and there were complaints one after another. So he decided to use a desi movie that dealt with a sport which to most Indians is caes veritable religion.

Lt Colonels to Brigadiers. Submit Please enter a valid email address. I can see one major problem facing them: There are several movies dase the corporate people look upon to gain insights in terms of management and leadership lessons.


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lagaan case study iim

The reason was that they didn’t like the way they were asked to do things like where to sit, where to stand and taking off their slippers. The whole unit witnessed the triumph of sprit over flesh. He has all the traits worth studying by lim managerial aspirants given the background he comes from and how he emerged as a tall star in the midst of giants like Laggaan, Saurav Ganguly and Rahul Dravid.

The screening at suncity was a huge success and reports from India were ecstatic. Rahul tells Sam Pitroda to apologise for ‘hua to hua’.

Atishi banks on track record to bowl Gautam Gambhir out. Lagaan was screened for the first time on 15th June, at Suncity, South Africa.

The Role of Motivation and Communication: A Case Study of LAGAAN

In modern management jargon, one would say, the right man for the right job. On republic day Aamir hoisted the flag in a caee school of bhuj with the Lagaanites and the villagers. They started moving here and there, some of them even removed their dhotis and kurtas and started relaxing.

The contrast of Kutch with Mumbai in terms of climate, geography, culture and people, can not be greater. Arjan one of Bhuvan’s village team mates according to the professor can be emulated for?

The movie was also recommended for viewing to employees of the Hyderabad-based Dr Reddy? The effort is to make the film more accessible for people to come and watch it.


He said there was nothing in the film which could be termed unusual. We looked at the supply chain, operational management and international marketing.

There was no discrimination, after 10 even Aamir won’t get dinner. He has all the essentials of a strong brand, retaining freshness, relevance and promise for his target audience.

lagaan case study iim

Re Bhaiya Choote Lagaan! For Professor Biswajeet Pattanayak, it was a lesson worth teaching at a management school.

From Bhuvan to Oscar

The professor reads a film the way he does a management book. Please Email the Editor. Enjoyed reading Khabar magazine?

This is the best example of hiring the right people for the right case. This is reflected in the increase in the number of ATMs all over the world. At every stage of forming the crew each and every member had the option to back out if one is not lataan with the any aspect of the film.

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